Dubai Multi Commodities Centre (DMCC) has announced that Ellington Properties will launch a flagship integrated sales centre at The Atrium within Uptown Dubai. This announcement further strengthens the district’s appeal as a connected lifestyle destination for residents, visitors and investors.
The milestone was marked by a formal signing ceremony led by Paul Ashton, Chief Property Officer at DMCC, alongside Joseph Thomas, Co-Founder at Ellington Properties and Elie Naaman, Co-Founder and CEO at Ellington Properties, underscoring a shared vision to create elevated, customer-focused experiences within Dubai’s evolving real estate landscape.
Spanning over 16,000 sq. ft., the new facility is curated as an immersive and welcoming visitor environment designed to enhance the customer journey through three interconnected components:
- Experience Centre – an interactive brand environment featuring curated displays and multimedia elements that bring developments to life
- Sales Centre – a client engagement hub for consultations, project presentations and personalised discussions
- Office Space – supporting operational and administrative functions
- Show Units – two fully designed residences offering a tangible experience of Ellington’s design, layouts and materiality
Together, the four components create a seamless ecosystem for meaningful client engagement within a vibrant lifestyle setting.
Paul Ashton, Chief Property Officer, DMCC, said: “Uptown Dubai continues to evolve as a vibrant and well-connected destination where business, lifestyle and community experiences come together seamlessly. The launch of Ellington Properties’ flagship sales centre at The Atrium reflects the district’s growing appeal as an accessible and engaging environment that prioritises visitor experience and connectivity.”
Joseph Thomas, Co-Founder, Ellington Properties, added: “Uptown Dubai offers the energy and connectivity that aligns with how we want people to experience our brand. As a growing hub that brings together retail, dining and lifestyle experiences, it provides the right setting for what we’re creating. This new centre goes beyond a traditional sales environment; it’s a space where people can truly understand how we design, how we think, and how our communities come to life. We wanted to create an experience that allows visitors to engage with our developments in a more intuitive, human way, where projects are not just presented but genuinely experienced.”
Strategically located within Uptown Dubai, The Atrium is emerging as a central lifestyle hub designed to bring together retail, dining and visitor experiences within a contemporary urban setting.
This latest milestone reinforces Uptown Dubai’s continued evolution as a vibrant, integrated destination, becoming a natural choice for customer-facing businesses seeking strong footfall and easy accessibility.
